What is Digital Marketing?

Digital Marketing is the online platform where we promote our services or products, sell anything through online/internet. We use a medium like search engines, social media, mobile devices, websites to reach our customers so easily.

For example: suppose we want to sell a pen at this stage we have two options first is traditional marketing and the second one is digital marketing. In traditional marketing, we give ads in newspapers either print templates but in digital marketing, we go online and show our ads on our own website, search engine, social media platform, mobile devices, emails.

what is digital marketing

Reason to choose digital marketing

1. People  spend 20 hours online a week.

2.This is cheaper than traditional marketing.

3.It provides conversion which leads to revenue generation. 

4.Can connect easily to the target audience 

5.Digital marketing builds confidence.

Some facts of digital marketing you must know..

  • The world population is about 7.6 billion 
  • We have 3.9 billion users on the internet.   
  • There are 1.3 billion websites. 
  • There are 3.1billion active users of social media. 
  • Emails are sent on an average of 210 billion per day. 
  • There are 6 billion searches per day on Google.

While digital marketing is a big channel system that marketers simply need to start work on their brands, online marketing is far more complex than channels alone. In order to fulfill the need of digital marketing, marketers have to look deep into the vast and intricate cross-channel world of today to discover strategies that make an impact through marketing loyalty. Digital marketing is the method of forming meaningful interactions with prospective and returning customers based on the data that you collect over time.  By engaging customers in a digital landscape, you build brand awareness, set yourself as a business leader, and put your business at the top of the list when the customer is ready to purchase.

Concerning the future of digital marketing, we can expect a continuous increase in the range of wearable devices available to consumers. Forbes also predicts that social media in the B2B space will become increasingly casual, video content will be refined for purposes of ( SEO), and email marketing will become even more personalized.

“Digital marketing is the future of the world because everything gonna online & lots of job options in this field”

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